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BRITISH CYCLING

MEMBERSHIP CAMPAIGN

In the face of a downturn in membership due to financial pressure and a sponsorship deal with Shell, we were tasked with reminding cyclists of the benefits of being a British Cycling member. A social-first headline campaign to highlight membership benefits focussed on the brilliant legal support should the worst happen out riding. 

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CANNONDALE BIKES 

COLOUR BY KIDS

BIKES BY CANNONDALE

This social video aimed to sell more kids bikes by telling adults that underneath the bright-kid friendly colours and patterns is a well designed, well built Cannondale. 

A bike your kids will enjoy (and hopefully) keep riding for more than 5 minutes.

We created a longer hero video which broke down into lots of short, social friendly 5s and 10s.

COLNAGO BIKES 

BUILT TO DO ONE THING

 

A launch of the new amazing (and ridiculously expensive) race bike from Colnago. Built for the 2x Tour De France winner Tadej Pogacar- a rider who loves to attack and win races with style. 

A trip out to Slovenia for the outdoor shoot and then stock footage for the other bits which meant we had to adapt the edit a bit- but hopefully you get the idea.

UDOG GRAVEL SHOES 

BE AT ONE WITH THE GRAVEL

A film to launch some stylish new bike shoes built to enjoy off-road in the gravel.UDOG are a small Italian company with a design-lead aesthetic, so we wanted to create something stylish but with effectively zero budget we had to think carefully about what was achievable. We came up with the production-friendly idea of a gravel garden and we carefully raked around the shoes to highlight key features before retrofitting a line and idea to the visuals.

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